[QUE-IN] Marketing Agency, Que Gaskins

IDEAS @ WORK:   "Championing Innovation, Creativity, & New Thinking”  

QG@QUE-IN.COM

BINOQUELAR VISION:  is the way [QUE-IN] sees the world and develops its strategic and creative ideas through the insight that one eye sees, and the other eye feels.

FOCUS OF BINOQUELAR VISION:

 

 

Delivering emotionally and culturally creative ideas

Shifting people’s thinking and behaviors

Exploring Insights that improve product innovation

Taking the brand someplace new & surprising

"I come from the school of thought that if there is no product innovation, then there is no brand story. It all starts with product." - Que Gaskins

“BIG THINKING PRECEDES GREAT ACHIEVEMENT.”

A Proven Path Towards Innovation:

 

Ask - Forget - Listen - Observe - Experiment - Create - Listen Again

 

Creative Solutions & Ideas

[Deliver emotionally and culturally creative ideas]

[Vision]: What is possible?

 

* Serve as an advisory member of creative & brand team

* Weekly brainstorming and creative generating

* Be a sounding board for all creative ideas & designs

Influencer Marketing

[Shift people’s thinking and behaviors]

Influence > Perception > Behavior > Performance

[Social Currency]: What do you want people to believe?

 

* Assist in building a network of influencers and partners

* Create content using emotional & engaging stories

* Explore ways to drive referral, w-o-m, & social currency

* Focus on strategies that shift perception of the brand

Brand/Product Marketing & Strategies

[Explore Insights that improve product innovation]

[Authenticity]: Why is it possible?

 

* Develop a more cohesive and a better visual story

* Provide new thinking into integrated marketing plan

* Enhancement to the brand architecture and identity

* Improve credibility & trust among amplifiers/multipliers

Lifestyle Marketing

[Take the brand someplace new & surprising]

[Mind & Market Share]: What do you want people to buy?

 

* Establish both a performance (results) and lifestyle (agile)

   spectrum with the audience messaging

* Explore social, philanthropic and pop culture ideas and

   moments that are surprising and empowering

“A leading global marketing innovator… “

“An Arbiter of Cool… “

BEYOND THE EXPECTED. EMPOWER THE RESPECTED. DO THE UNEXPECTED.

Contact Info:

 

Que Gaskins

Head Optometrist of BINOQUELAR VISION

M: 215-272-1076

E: QG@QUE-IN.COM

WARNING: IMAGINATION and CREATIVITY @ WORK